Why Disrupting Client Feelings Gains Their Attention
Advances in the field of neuroscience can provide valuable insights that can change how you sell. Let me digress for a moment and then link back to sales. The brain has three main parts Neocortex - Rational, analytical, conscious thought and language. Mammalian - Emotions, irrational, imagery and feelings. Primal brain - Self-preservation, survival, fight or flight. The brain is hardwired to conserve energy, and it does this by using short cuts wherever it can. When the brain identifies patterns consciously and unconsciously, it processes the information using the least path of resistance. The majority of sales training I have come across center around using the neocortex, resulting in sales presentations being logical followed by a predetermined structure and process. There is little in the way of client emotional engagement. So what does this mean in a sales context? If the client perceives you as being just like other salespeople, "I have seen/heard this before... I know wha...